technology Wed, Oct 14, 2026, 11:05 AM UTC · 16h ago
OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6) - Search Engine Roundtable
OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT‑6, which was a week ago.
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